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Blog

About technology, UX and business.

JCD as a leading creative and design agency in Eastern Europe

We are happy to announce that this week JCD was named a “Clutch Leader for 2019” in “Creative and Design” category. We found ourselves as one of several Polish companies among the top...

Put yourself in your customer’s shoes - benefits of journey maps.

You already know that your product works. Hundreds, thousands or even millions of unique users use it; they have different needs, problems and different ways of using it and its...

How to create a brand identity? Elements of successful branding

Nowadays, branding is one of the most important elements of the effective marketing strategy, that can really translate to the profits and final brand’s success. However, building a...

How to promote a mobile app? 14 marketing ideas for app founders

In the first part I have told you, why and how to prepare for the mobile app promotion long before launching. Having a strategy is really important - if you develop it really well, it...

Why branding is important?

Effective and quality branding is more than just a nice logo and colours making something looks pretty. Obviously, a logo is an important component of creating a brand identity, but...

How to promote a mobile app?

When you are working on your mobile app, you may ask yourself many questions. You might be worried about technical issues, an execution, cooperating with developers, team building or...

How to define your target group?

Nowadays, the customer-centric approach is a crucial part of marketing strategy in any sector. Having a well-defined target group is a solid foundation for your business and allows...

How to create positive user experiences? Methods of UX Design

UX design is about creating positive user experiences when user interacts with a specific product, i.g. with a mobile app or a website. This experience is achieved by designing...

Content Strategy or User Experience? Which one is more important?

If you are familiar with technology, marketing and design, you have definitely heard about User Experience and Content Strategy, and probably you are aware that both factors are...

How design creates a powerful first impression?

First impression matters - and this applies to almost everything in our life - it is not only about cars, clothes, and people - but includes also websites and applications we use...

Why you should never skip UX research?

User experience (UX) research is an essential factor to solve problems when developing a product. In other words, it’s a research phase, during which you analyze your target groups,...

Design and Strategy must go hand-in-hand

…why design without analysis and research is just nice pictures?   Content is king, UX is king, data is king... Sounds familiar? I am sure it does - every...

What makes a good user experience?

Have you ever considered how your product experiences make people feel? Do users find a value in what you provide to them? Does your product solve their problems? Is it easy to use,...

How to write a good Mobile App brief?

Tell me if you’ve heard this one before: A customer comes to the programmer and asks “How much would a food ordering app cost?”, the programmer answers “from 10 thousands to half...

How does UX design impact on the business?

User Experience (UX) focuses on all aspects of the user’s interaction with a brand, a product or an application, and it's essential goal is to enhance user's satisfaction. It...

Why and when should you update UI/UX design?

Keeping the software and app interface clean and simple relieves users of confusion and long time spent on navigating through the product. If any difficulties appear, users are very...

VipWomen - the dating service for classy people

How we redefined online dating for a new target audience.

Restaurant Finder - Part 1

There are plenty of reasons to use NativeScript developing your mobile app. After explaining my rationale behind choosing {N} for our projects the time has come for you to join me on a little...

Getting the price right - what does the process of order valuation in a software house look like?

Valuation of orders is probably one of the most discussed issues in the industry: it raises doubts of both customers ("what am I paying for, why does it cost so much?") as well as the...

How to use Dribbble’s marketing potential?

Whether you’re a freelancer or manage a team of graphic designers in a big agency, chances are you already know what Dribbble is. If by this point you already have a profile there,...

Layout optimization in NativeScript with Angular

I started my adventure with NativeScript from creating views according to the graphic design. The beginnings were not particularly difficult thanks to previous experiences with native Android...

Hybrid mobile applications? Only with NativeScript!

A while back we were faced with the tough choice as to which technology we would use to build our mobile applications.   Having extensive Frontend skills we wanted to use...

Lean canvas – How to avoid costly mistakes when planning a business?

It is said that fresh faced entrepreneurs can be divided into two distinct groups. The first one is made up of people who begin their work the moment they get an idea. The other one...

Should you justify text on websites?

For those who lack the time to delve into my, probably overly long text, the short answer is “you should never justify”. For those interested in finding out “why” or have a few minutes to...

Stock photos and when to use them.

If you recognize the elderly gentleman in the picture above, chances are you’ve seen your share of stock photos. Some of you may also know the various memes starring the gray haired man...

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